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Gowercroft Joinery wins top regional business award

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Gowercroft Windows have scooped the ‘Family Business of the Year’ category of the prestigious 2021 Midlands Business Awards.

Gowercroft Joinery wins top regional business award

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Published on: September 30th, 2021

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Midlands Family Business of the Year Winners 2021

Gowercroft Joinery are proud to announce that we have won the ‘Family Business of the Year’ category of the prestigious 2021 Midlands Business Awards.

The annual award, which is now in its 15th year, celebrates entrepreneurship, innovation and business growth of the region’s most dynamic and successful companies and organisations across a wide range of industries and sectors. 

Formed in 1998 as a family run business, we’ve grown from a modest three-man joinery shop to an award-winning manufacturer of windows and doors, and we have worked hard to grow our reputation for quality and innovation with a string of high-profile projects, such as the prestigious Templeton House.

Midlands family business of the year 2021 award for Gowercroft Joinery

Our success has been based on a strategy of controlled growth through careful sector targeting and a programme of new product development – an approach which has led to the introduction of three pioneering timber window and door ranges: the Classic range for the traditional home, the Heritage range designed primarily for the conservation and listed properties and the Frontier range which is made to Passivhaus standards for the future build market.

Defining our target markets and responding to growth opportunities with innovative new product lines utilising modern, sustainable, and energy efficient materials such as Accoya® and ultra-thin vacuum glazing has been a central part of our success, enabling us to meet market needs in a better way,

Expanding and streamlining our manufacturing capacity and upskilling our workforce has also enabled us to operate more efficiently in order to keep pace with our rapidly growing order book.

Managing Director Andrew Madge.

In the last two years, Gowercroft has invested in over £350,000 in state-of-the-art machinery and software.  We have also added a new 10,000 sq ft manufacturing unit to its existing workshop in Alfreton, Derbyshire and we’ve taken on 10 new staff members since the start of the pandemic.

“We are delighted to have won this prestigious business award.  It is an important recognition not only of our achievements and business growth to date, but also of our potential going forward, as we introduce ways to reach new markets and give even better service our commercial and domestic customers,” said Andrew. 

As part of our ambitious plans for the future, Gowercroft Joinery is now moving to the next stage of its growth strategy by actively seeking new partners to grow its network of regional dealers.  For more information on our Partnership Programme and how working with an award winning manufacturer can build your business,  contact Peter Buckley on 01773 230096 or email

The Gowercroft Team receive the family business of the year 2021 award
Gowercroft celebrate their award win!