Unfortunately, the answer isn’t as simple as “the timber window shop.” Several different types of businesses sell timber windows – each with its own pros and cons.
Below, we’ll walk through the main options and what to watch out for when choosing the right one for your project.
Who Sells Timber Windows – Window Reseller
A window reseller buys products from various manufacturers at trade prices, then resells them to the public.
The biggest advantage is variety. Whether you’re after uPVC, aluminium, or quality hardwood, resellers typically offer options for most budgets. Many also have showrooms, giving you a chance to see and compare the products in person.
These businesses tend to operate locally, which can be helpful. Their familiarity with local regulations and building styles can improve service, and they may respond more quickly if issues arise.
However, there are limitations. Resellers don’t usually have specialist knowledge of traditional joinery or conservation requirements. If you’re renovating an older property, they may not be able to advise on period-accurate details.
Installation is another point to consider. Some resellers handle it themselves, while others subcontract. This can complicate things if problems occur, especially when responsibility is disputed between supplier and installer.
Who Sells Timber Windows – Builders Merchant
Builders’ merchants are known for supplying materials like bricks, cement and insulation – but many also sell timber windows and doors.
If your builder includes windows in their quote, it’s possible they’re sourcing from a merchant. These products are usually pre-manufactured in standard sizes and can often be picked up or delivered immediately.
This makes them appealing for quick turnarounds or tight budgets. Prices tend to be lower, since the products are mass-produced using standard designs and more affordable materials.
But there are trade-offs. Quality may be lacking, and the range is often limited to white finishes or basic styles. Guarantees may be weak or non-existent. These products are commonly chosen when cost takes priority over performance or appearance.
It’s worth asking your builder exactly what’s included. If you’re unsure, visit the manufacturer or merchant directly and see the products for yourself.
You can find a list of builders’ merchants across the UK via The Construction Index.
Who Sells Timber Windows – Manufacturer
A manufacturer is a company that designs and builds windows from raw materials – usually in-house, using their own team.
There are clear benefits to buying direct. You eliminate the middleman, reduce cost mark-ups, and simplify the process if any issues arise. There’s a direct line of accountability, and you’ll often get more flexibility in design and finish.
This matters most when the windows need to meet conservation requirements or suit a bespoke new build. A manufacturer that specialises in timber will have deeper knowledge of materials, traditional joinery techniques and modern performance standards.
However, there are a few things to bear in mind. Manufacturers may not offer a wide range of styles like resellers do, so you may need to shop around and compare quotes yourself. Not all manufacturers sell directly to homeowners either – some only work with contractors or architects.
In terms of delivery, most operate from a central factory and work nationwide. That can make logistics slightly more complex depending on your location. Also, lead times may be longer when ordering direct – especially if demand is high.
Some manufacturers partner with resellers to offer quicker delivery or public access, with agreed lead times and service-level agreements. So it’s always worth asking how their process works.
Conclusion: Which Option Is Right for You?
When deciding who to buy timber windows from, there’s no one-size-fits-all answer. It depends on your project.
Think about your priorities:
- Do you need expert advice and custom design?
- Are you working to a fixed budget or tight deadline?
- Do you want heritage-accurate details, or are you happy with standard off-the-shelf options?
Speak to a few companies. Ask questions about their products, lead times and guarantees. Most importantly, make sure the person you’re buying from is responsible for what they sell – and that you know where to go if something needs fixing.
Don’t be swayed by the cheapest quote alone. Consider how well the product will perform over time, how it will look in five or ten years, and whether it adds long-term value to your home.
A Final Word from Gowercroft
At Gowercroft, we believe in being honest and upfront. It’s not about pushing our products – it’s about helping you make the right decision for your needs.
If you’d like expert advice on heritage or high-performance timber windows, get in touch. We’re here to help you find the best long-term solution for your project.